Legal Compliance in Influencer Marketing: What Gaming Brands Need to Know

Amidst a global audience of avid gamers, social influencers wield the power to significantly amplify brand reach and reputation. However, as engaging as influencer marketing may seem, it comes with its own set of legal prerequisites. Ensuring legal compliance in influencer marketing campaigns is crucial not only to safeguard the brand but also to maintain transparency and trust among the audience.

At mSocial, a pioneering marketing agency in the gaming realm, we delve into the nitty-gritty of influencer marketing strategies ensuring they are lined with legal compliance. Now, let’s take a deeper dive into the legal aspects of influencer marketing.

Understanding the legal aspects, especially the disclosure requirements, is essential not only to safeguard your brand’s reputation but also to uphold the trust and transparency of your audience. In this blog, we will delve into the legal intricacies of influencer marketing, and outline key considerations gaming brands should be aware of to ensure legal compliance.

Seamless Integration with the Right Support

Aligning with a marketing agency specializing in the gaming industry is a savvy move. Agencies like mSocial have the expertise and tools, including an intuitive influencer marketing platform, to help gaming brands connect with the right influencers while ensuring adherence to legal norms. They assist in structuring campaigns that abide by the rules, hence preventing any unforeseen legal repercussions.

Influencer Agreement: Your Legal Blueprint

An influencer agreement serves as a legal framework that defines the partnership between the brand and the influencer. Here are some crucial points that should be part of the influencer agreement:

  1. Disclosure Requirements: Clear guidelines on how and when disclosures should be made.
  2. Content Ownership: Define who owns the content, the rights of usage, and for how long.
  3. Payment Terms: Specify the payment terms including the amount, schedule, and any other financial considerations.
  4. Deliverables: Outline what is expected from the influencer, including deadlines.
  5. Campaign Goals: Describe the objectives of the campaign.
  6. Metrics of Success: Detail how success will be measured.
  7. Exclusivity Clause: Define if the influencer is barred from promoting competing brands.
  8. Termination Clauses: Terms under which the agreement can be terminated.


In the bustling realm of influencer marketing, staying compliant with legal standards is non-negotiable. The gaming industry, with its unique set of challenges, requires a meticulously crafted influencer marketing strategy that aligns with legal norms. By understanding the legal frameworks, disclosing influencer partnerships transparently, and forging well-structured influencer agreements, gaming brands can significantly mitigate legal risks.

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