Omar grew up with social media, at age 14 he helped FailArmy, a funny compilation channel with 15 million YouTube subscribers, by providing creative input. At age 16 he specialized on Instagram and built an active community of 60,000 members while he further developed his marketing skills at 121GameOn.

Omar is currently in charge of the social media for LootBear & Tradeit and develops social media leaders within mSocial to provide a world class social media presence for mSocial partners.